On-Camera Commercial Workshop

Commercials can be one of the most lucrative jobs in the entertainment industry

and SJ Allocco-St. Germain is here to help you book them!

By taking you through the various steps of auditioning for on-camera commercials, SJ will teach you how to:
· break down commercial copy
· increase your improvisational skills
· improve basic on-camera techniques
· become more confident on camera
· work seamlessly with cue cards
· nail one-liners
· shine in non-speaking auditions
· sharpen your comedic timing
· assess your marketability and create a “brand” for yourself
· design a self-tape set-up that will make your auditions stand out
· curate a closet of commercial looks to have on hand for any addition

The class will culminate in a mock audition where the students will all read for a commercial and find out why they did or did not book the job. One-on-one time with SJ will also be spent on headshot and resume critiques.

SJ Allocco-St. Germain is a casting director who began her casting career 13 years ago, as a casting assistant working on hit shows, including Orange is the New Black and Girls. She quickly worked her way up to associate casting director, where she played an active role in casting an impressive range of tv shows and films, including The Sex Lives of College Girls, Dickinson, Glow, and the Oscar-nominated films, Can you Ever Forgive Me & American Fiction.  SJ’s most recent title in the casting world is casting director. Some of her casting director projects include projects for NETFLIX, AMC, PEACOCK, AMAZON STUDIOS. Expanding upon her casting success, SJ is co-founder of a production company, Tiny Office Productions (TOPS). "Love…Reconsidered" is the first feature under TOPS’ banner, which premiered in February 2024 (Amazon Prime/Apple TV). Allocco also cast the project, with Haller-Silverstone scripting the romantic comedy feature.  Their next project, the comedy feature, "Miracle on 74th Street", will be released theatrically in 2025. Three additional film projects are slated for 2025-2026.